The Denim Shop

There really is a perfectly fitting pair of jeans for everyone whatever your shape, size and preferred style. All our jeans come in sizes 10-32 with up to three leg lengths to choose from, so you get fantastic fit however many times you pull them on.

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Shape & Sculpt

Denim specially crafted for a perfect shape-retaining fit in two classic colours and three lengths.

Shop Shape & Sculpt
Shop Shape & Sculpt

classic straight and bootcut leg shapes

Shop Shape & Sculpt

Supersoft & Stretchy Jeggings

New Supersoft & Stretchy Jeggings with fly-front fastening like real jeans with all the comfort of a superstretch jegging.

Shop Jeggings
Shop Jeggings

supersoft fabrics

Shop Jeggings

High Rise Heroes

Super soft, super stretch high rise denim in classic colours, essential shapes and 3 lengths.

Shop High Rise Jeans
Shop High Rise Jeans

comfort elasticated waistband

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Amazing Value Everyday Jeans

Your everyday essential jeans at amazing low prices. Buy 2 & Save at least £4!

Shop Everyday Jeans
Shop Everyday Jeans

super soft and stretchy fabric

Shop Everyday Jeans

Comfort & Fit

For the ultimate in comfort chose our new Super Soft, easy to wear collection of jeans and jeggings. With relaxed leg shapes and arrange of great new denim washes and colours, you don't have to choose comfort over style – you can have both!

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Shop Comfort & Fit

easy pull-on style

Shop Comfort & Fit

The Perfect Fit

The Vintage

Long-wearing, beautifully washed and endless fitting denim in a classic style and fit.

Denim Everything!

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